When kids read Beano, they’re not just reading a comic.

They’re building a superpower fuelled by imagination, confidence and of not always accepting things exactly as they’re told. They flip expectations upside down and are encouraged to ask questions, dream things up and see the world a little differently.

That’s what we mean by creative mischief. Not rule-breaking for the sake of it, but the spark that turns doodles that turn into ideas, ideas that turn into stories, and “what if?” questions that invent something new. 

Right at the heart of it all, is Dennis, our original mischief-maker, and a reminder to generations of kids (and grown-ups) that being bold and yourself is the best way to grow up.

And for grown-ups? This is your chance to become a mischief superhero again. No blazer, no tie… and absolutely no Teacher in sight.