Since the beginning of time, humans have always set themselves seemingly impossible challenges, whether it’s creating fire, inventing wheels or eating a donut without licking your lips
And on a hot summer’s day, there’s nothing like a delicious 99 ice cream – but why stop at one chocolate Flake?
Why not have 99 chocolate Flakes embedded in a huge ice cream cone?
You have 99 seconds…
As our brave volunteer prepares himself for this mountain of deliciousness, our ice cream van man has to construct the giant hedgehog feast
He takes a cone and swirls in the vanilla ice cream and carefully adds the hedgehog's 99 spikes – which are made of Flake chocolate
It looks massive – will our challenger complete this task?
If you were to attempt to eat this ice cream, would you have a plan?
You'd only have a minute, so would you start at the top and work your way down? Or would you attack it with random bites?
Our challenger seems to be methodically tackling this dessert with lots of enthusiasm...
We've all had brain freeze after eating too much ice cream too quickly
Scientists call it 'sphenopalatine ganglioneuralgia' and it's the body's way of telling you to slow down
No time for that brain, our challenger has just 99 seconds to eat this lot!
As the clock ticks down to zero, our brave challenger nears the end of his tasty task – but will he finish this in time?
The tension is too much to bear!
Watch the video above to see if he beats the clock or is left with ice cream all over his beard...
Could you eat this giant hedgehog ice cream in 99 seconds?